Target Audience
The target audience of the Heavy Rain Weather web site: Who: Residents who want weather forecast for their local area or weather of where their family is or what the weather will be like where they are traveling to. Age: 18-60 Income: Income levels will typicaly be between $20,000 and above annually. Motivation: 1. Residents looking for weather conditions in their local area. 2. People wanting to know local weather conditions of their extended family. 3. Individuals wanting to know what the weather conditions of the area they will be traveling to.
Persona 1
Courtney Barton: 26 years old. A stay at home mom of two children, twin girls that are 3 years old. together and for her to do just with her children. She would likely access the site from her mobile device.
Persona 2
Phopporn "Gong" Tobchan: Single, 29 year old college graduate. Gong travels a lot for his work. He travels between Colorado, USA and Thailand.
